The Elto brand, founded in 2010 (United States), from
38 sister brands
and 2012 competing brands.
The Elto brand is owned by GoDaddy, a company listed in New York.
The sector of Elto is Software.
Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.
Alphabet and Meta (Internet Content and Information), Microsoft Inc. (Software-Infrastructure), Intel (Semiconductors), Apple (Consumer Electronics) and Amazon com (Internet Retail) hold portfolios of leading brands on their sector in web audience.