Created in 2000 (Switzerland), ILLUSIONS own 2951 sister brands and 17478 competing brands. ILLUSIONS is owned by NOVARTIS N, listed on the stock exchange of Zurich Its International Securities Identification Number (ISIN) is CH0012005267. ILLUSIONS belongs to the Drug Manufacturers business sector.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

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