Created in 2011 (Brazil), it now! own 11 sister brands and 3484 competing brands. The it now! brand is owned by ITAU UNIBANCO HOLDING S.A., a company listed in New York. it now! belongs to the Banks business sector.

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Fastest-growing Banks and Credit Services brands on Google as of March 2023

Top 50 Most improved Banks and Credit Services brands on Google worldwide between April 2018 and March 2023

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