Top 50 Most improved Banks and Credit Services brands on Google worldwide between April 2018 and March 2023
The brand interest graphs show how web searches have evolved around the world over the past five years. The graphs show the evolution of brand search rates over time, with a value of 100 indicating the month when it was highest.
Method of calculation of the Google search index score gain : (Last point value - first point value) X Average of all points value:
#1 NUBANK: (93 – 27) X 61.53 = 4 061
#2 LAYER 6: 4 037
#3 PAYCONIQ: 3 773
#4 FLOA BANK: 3 723
#5 OWNR: 3 553
#6 HYPERWALLET: 3 442
#7 EVOLVE BANK: 3 302
#8 RESY: 3 167
#9 J.P. MORGAN: 3 127
#10 SMART RENO: 2 968
#11 INSTAMED: 2 951
#12 UBS: 2 863
#13 PAYWORKS: 2 757
#14 CAIXABANK: 2 741
#15 CITIZENS FINANCIAL: 2 711
TOP 50 MAIN INSIGHTS:
The portfolio includes 41 companies among 667 companies of the sector.
Leading Banks and Credit Services Companies on Google as of March 2023, by number of brands with highest search gain, are PAYPAL HOLDINGS and AMERICAN EXPRESS COMPANY (3 brands), BNP PARIBAS, JP MORGAN CHASE & COMPANY, SOCIETE GENERALE, ROYAL BANK OF CANADA and VISA, INC. (2 brands).
Leading Banks and Credit Services Industries on Google as of March 2023, by number of brands with highest search gain, are Banks – Regional (29 brands), Credit Services(9 brands), Banks – Diversified (9 brands).
Leading Banks and Credit Services Countries of brands on Google by number of brands with highest search gain, are United States (25 brands), France (5 brands), India (5 brands).
The average age of Top Popularity brands is 39 years old.
78% of brands are over 10 years old.
TOP 50 FINANCIAL & STOCK MARKET INSIGHTS
The mean consensus and last dividends payments of Leading Banks and Credit Services Companies are very positive:
PAYPAL HOLDINGS: 4/5
AMERICAN EXPRESS COMPANY: 4/5 / 1.3%
JP MORGAN CHASE & COMPANY: 4/5 / 3.1%
ROYAL BANK OF CANADA: 4/5 / 4.2%
This proves that the analysis of the global web audience of brands can prove to be a tool to help with extra-financial forecasting, such as customer satisfaction, ESG criteria of course, etc., particularly in these times of economic crisis and the quest for precious pricing power...
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