Created in 2012 (United States), IT'S WHAT'S IN IT own 17 sister brands and 255 competing brands. The IT'S WHAT'S IN IT brand is owned by UNIFI INC COM USD0.10, a company listed in New York. IT'S WHAT'S IN IT is part of the Manufacturing - Apparel & Accessories activity sector.

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IT'S WHAT'S IN IT