Created in 2012 (United States), IT'S WHAT'S IN IT own 17 sister brands and 255 competing brands. The IT'S WHAT'S IN IT brand is owned by UNIFI INC COM USD0.10, a company listed in New York. IT'S WHAT'S IN IT is part of the Manufacturing - Apparel & Accessories activity sector.

Here is the evolution of interest in UNIFI INC COM USD0.10 "sustainability" criteria around the world over the past five years. The graph shows the evolution of the search rate over time, where the value 100 indicates the week with the most searches.
What is the brand's web response on its sustainability
Result of Google's query: "IT'S WHAT'S IN IT sustainability"
Sustainability -> Share price