The IVONA brand, founded in 2009 (Luxembourg), from 383 sister brands and 1075 competing brands. The IVONA brand is owned by AMAZON.COM, INC., a company listed in New York. IVONA belongs to the Retail -Cyclical business sector.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

Desirable brands, generators of Pricing Power

In times of inflation of production costs, strong brands enable Pricing Power and preservation of margins. Definitions & Examples...

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