The PLAY.COM brand, founded in 1998 (Luxembourg), from 61 sister brands and 1075 competing brands. The PLAY.COM brand is owned by Rakuten, a company listed in Francfort. The International Securities Identification Number (ISIN) of Rakuten is JP3967200001. PLAY.COM is part of the Retail -Cyclical activity sector.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

Desirable brands, generators of Pricing Power

In times of inflation of production costs, strong brands enable Pricing Power and preservation of margins. Definitions & Examples...

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PLAY.COM is a brand of Rakuten (RAK) News

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