Created in 2013 (United States), TRUEHOLD own 588 sister brands and 17478 competing brands. TRUEHOLD is owned by ELI LILLY AND COMPANY, listed on the stock exchange of New York TRUEHOLD is part of the Drug Manufacturers activity sector.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

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