ZAGAT is a brand of ALPHABET INC. (GOOGL) News

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

Alphabet and Meta (Internet Content and Information), Microsoft Inc. (Software-Infrastructure), Intel (Semiconductors), Apple (Consumer Electronics) and Amazon com (Internet Retail) hold portfolios of leading brands on their sector in web audience.