The power of brand

What is a leading brand in its sector? This is the happy consequence of the talent of those who work in the company that owns this brand.

It is because it offers the best products and services to its customers that the brand becomes famous and a leader in its sector.

The value of major brands has grown very strongly over the past decade, and in general when stock prices fall, companies that own leading brands are less impacted than their competitors.

This demonstrates the value of investing in companies that have strong brands that are leaders in their industry because they simultaneously deliver financial value and thereby increase their share price.