Top 15 Google Trends brands – November 2017 to October 2022
The brand interest graphs show how web searches have evolved around the world over the past five years. The graphs show the evolution of trademark search rates over time, with a value of 100 indicating the month when it was highest.
Method of calculation of the Google Search Index of the brand: (Value of the last point - value of the first point) X Average of the value of all the points;
#1 CeraVe
#2 wellio
#3 Fast Fixin
#4 SOUPLINE
#5 erborian
#6 Harpic
#8 ELVIVE
#9 KIRI
#10 KÉRASTASE
#12 OMO
#13 LA ROCHE-POSAY
#14 KILIAN
#15 STERIMAR
General information - Top 50
23 companies (out of 303 in the sector) hold the top 50 brands.
The 3 companies with the most brands are L'ORÉAL (7 brands), NESTLE S.A. (6 brands) and UNILEVER PLC (6 brands)
The 3 industries that dominate the Top are Household and Personal Products (27 brands), Packaged Foods (18 brands) and Confectioners (3 brands).
The 3 countries of origin of the brands that dominate the Top are the United States (15 brands), France (12 brands) and Germany (5 brands).
The 3 countries of origin of the companies that dominate the Top are the United States (10 companies), France (4 companies) and Germany (2 companies).
The average age of Top 50 brands is 38; 86% of brands are more than 10 years old; 3 brands are 100 years old or more.
Financial and stock market insights
The consensus of analysts for the 3 companies with the most brands is 4 out of 5. The average of their dividend payments is 2.6%.
The consensus of analysts of the 3 companies of the top 3 brands of the Top is 4 out of 5. The average of their dividend payments is 2.8%.
This proves the impact of brands' online popularity on the stock market potential of their listed company.
It also proves that the analysis of brand awareness can prove to be a tool to help with extra-financial forecasting, such as customer satisfaction, ESG criteria of course, etc., particularly in these times of economic crisis. and quest for precious Pricing power...
YOU CAN DOWNLOAD TOP EXCEL FOR ANALYSIS HERE
