Google Trends Top 15 Brands - September 2017 - August 2022
The interest graphs for brands show the evolution of worldwide Web searches in the last five years. The graphs show the evolution of brands search rates over time, with a value of 100 indicating the month when it was highest.
Brand Google search index : (Last point value - first point value) X Average of all points value.
#1 GlowRoad Internet Retail
#2 DARAZ Internet Retail
#3 Off-White Internet Retail
#4 Twitch Internet Retail
#5 PRIME VIDEO Internet Retail
#6 Christian Dior Luxury Goods
#7 eAccess Internet Retail
#8 GATO GRANDE Internet Retail
#9 PRADA Luxury Goods
#10 Van Cleef & Arpels Luxury Goods
#11 CIRCLE K Specialty Retail
#12 Watches of Switzerland Luxury Goods
#13 BALENCIAGA Luxury Goods
#14 COMPRE BEM Department Stores
#15 THE WATCHES OF SWITZERLAND GROUP Luxury Goods
The portfolio includes 50 brands and 26 companies.
The 3 companies with the most brands are : LVMH (8 brands), Amazon Com (6 brands), FARFETCH LTD (3 brands)
The 3 countries of origin of the brands that dominate the Top are : France (13 brands), United States (12 brands), United Kingdom (7 brands)
The 3 countries of origin of the companies that dominate the Top are : United States (10 companies), France (5 companies), Netherlands (2 companies)
The 3 industries that dominate the Top are : Internet retail (19 brands), Luxury goods (14 brands), Speciality retail (8 brands)
The average age of Top Notoriety brands is 33 years old.80% of brands are over 10 years old. 3 of the brands are 100 years old or older.
Consensus of analysts Insights
The analyst consensus of companies with the most brands and the analyst consensus of companies with the top three brands are almost all BUY.
This proves the impact of the web notoriety of the brands on the stock market performance of their listed company.
This proves that the analysis of brand notoriety can prove to be a tool to help with extra-financial outlook, such as customer satisfaction, ESG criteria of course, etc., particularly in these times of economic crisis and pricing power...